CONTENT FOR SEO RANKINGS
Many digital marketers consider SEO and content marketing to be completely separate strategies, but SEO and content marketing are very much interconnected and complement each other in many ways.
At its core, SEO and content marketing both have the same goal – to improve your website’s standing in the eyes of the search engines and impress potential customers.
Without high-quality content, you can’t realise the full benefits of SEO – relevant and useful content on your website motivates your visitors to stay for longer, and this can improve your search rankings.
Furthermore, when you have top quality content, it makes it easier to build quality backlinks because other authority websites are more likely to share your content when they like what you’re putting out there.
So what content should you have on your website? What are the best performing content types for SEO?
The top 6 content types that will skyrocket your SEO rankings:
Blogging on your site helps to boost SEO by positioning your website as a relevant and useful source of information for answering your customers’ questions. Blogs also help you to build a reputation as an industry leader. Blog posts that specifically use a variety of on-page SEO strategies (such as meta-data, links and tags) can also give you more opportunities to rank in search engines and get more customers to visit your site.
Infographics present information in more digestible and engaging ways. Infographics continue to outperform other types of visual content by keeping visitors on the site for longer.
Readers are also more likely to share infographics, which makes them a great way to build links. In fact, infographics continue to be a winning strategy for link building and SEO. A great infographic that presents helpful data visualisations or stats on a trending topic entice people to share, and can quickly go viral.
You can also use infographics as part of your outreach strategy to get authority or popular sites to share the infographic and score yourself quality backlinks.
Adding video to your site can quickly boost your rankings because search engines are increasingly prioritising sites with video content. After all, a lot of users would rather watch a video than read through pages of text.
Plus, there are lots of things that are much easier to understand when shown than described, like how to use a particular kitchen appliance. So it’s no surprise that search engines elevate sites with video content that are more engaging for their visitors. Video content improves SEO efforts through the following ways:
- Lowering your bounce rates and increasing page view time – visitors spend over twice as long on a page with video than without.
- Build more backlinks – quality content is more likely to get quality backlinks.
Of course, video content needs to be relevant to your website, and work with the surrounding written or visual content. You also need to make sure that the metadata for the video is set up correctly so that search engines know how to categorise and prioritise your video.
Website copy that’s optimised for SEO
Quality website copy is the only way to make sure that you can strategically use your keywords. You need the right keywords in the right places, to explain to search engines what your site is about. Quality website copy that incorporates the keywords from your SEO research will help you compete with other brands from your industry and rank better in search engines.
However, it’s also important not to be a slave to keywords. Your copy also needs to provide the reader with great user experience, such as being easy to read and easy to navigate.
Page titles and meta descriptions
Yes, optimising page titles and meta descriptions for keywords are one thing, but engaging page titles and meta descriptions also increase click-through rates, this is because your titles and meta descriptions appear in search results so they are key to driving more clicks to your website, the more enticing they are, the more clicks you’ll get.
Because Google considers your CTR to be an important factor to rank your website, the more users that click on your links, the greater your chances of getting better rankings. Therefore, getting your titles, and meta descriptions right is a great way to boost your SEO.
Sharing quality content via outreach to authority websites
One of the best SEO strategies is to gain high-quality backlinks from authority websites. Links from quality websites are like a “vote of confidence” for your website, as far as search engines are concerned. The more quality backlinks you have, the higher you are likely to rank.
So how do you get backlinks from authority websites? There are many methods, here are a few common strategies:
- Link to authority websites on your site – this improves your relationship with other sites and increases your chances of receiving backlinks on their sites.
- Guest posting – publishing guest posts on authority websites with links back to your own site.
At the end of the day, SEO and content cannot work successfully in isolation. Marketers and businesses need to understand that both elements complement each other, so you need to create great content if you want your search rankings to improve.
Building links and improving your website’s SEO is a strategy that requires time, patience and effort. But creating great content is a tried and true strategy that’s worth the investment.
For help with improving your SEO and creating great content, contact us here.
Author: Jessica Williams
Founder & Director - Phoenix Agency
Jess Williams is the Founder and Director of Phoenix Agency, an SEO agency that has enjoyed great success in helping clients achieve incredible results.
With over a decade of experience in the SEO and digital marketing space, she has helped advance some of Australia's most well-respected brands and fastest-growing companies.
With the successful results of her clients as a driving force, Jess and the Phoenix team make it a priority to transform your website into a sales powerhouse while completely empowering and educating you along the way.